If you read this morning’s recap of last night’s Monday Night Football game on Sports Illustrated, you probably saw these “targeted ads” at the bottom of the page:

Look familiar?  Then maybe you also read yesterday’s SI.com column from Peter King, which discussed the Lions’ comeback win over the Browns — and which was flanked with ads like this:

So is someone cornering the market on football-related ads?  Weeeell… kind of.  Are you also a college basketball fan?  Then maybe you read SI.com’s recap of Purdue-Tennessee, where you probably saw these ads:

Looks like someone has decided that ALL sports fans are in desperate need of two things: ego boosts and making quick money from home.  (No word on whether these presumptions are actually true, but as long as you keep seeing those ads, they must be working.)