Kevin D. McNabb possesses a seemingly-rare quality among Multi-Level Marketers: he’s responsible.  In fact, he’s so responsible, he even trademarked that phrase.

(Notice that he didn’t feel compelled to call himself “The MOST Responsible Network Marketer.” Evidently, simply being “the” responsible network marketer is enough to set you apart in this crowd.)

Kevin’s calls to action are the same as you’d see from most other MLM acolytes…

… but what sets Kevin apart is his unflappable commitment to responsibility.  As he explains on his website:

See?  Not only is he building “an empire that is quickly stretching around the globe,” but he also wants to help create and coach 25 “cash millionaires.  In other words, he wants you to succeed, using his tried-and-true principles.

Which principles, you may ask?

“Attraction Marketing” — the same approach used by thousands of other MLMers around the world!  It’s this same methodology that has helped Kevin build a LinkedIn network of 39 people!

… and a YouTube channel with dozens of views!

He even has his own YouTube group, a place where all those network marketers who want to build their businesses in a responsible fashion can gather to support each other — and just look how many people have joined him!

Hmm…

Maybe “responsible” isn’t a word most MLMers feel comfortable using.  Kevin might be alienating the very people he’s trying to help, simply by reminding them that they need to be ethical on their quest for untold-of riches.

But don’t worry; if this whole “responsibility” thing doesn’t pan out for Kevin, I think I just found another untapped goldmine where marketers fear to tread.